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The global fitness app market is growing rapidly, with a CAGR of 21.6% from 2020 to 2027. It is expected to reach $14.7 billion by 2027.
And you would be surprised to know that the average revenue per user (ARPU) for fitness apps is expected to reach approximately US$25.78 by 2027.
Now that we have entered 2024, halfway through the period 2020-2027, we need to act on fitness app development right now. Otherwise, not too much time is left for us to face the regret of our procrastination and lament the missed opportunity.
Hence, to help you take the first step, here we present our detailed guide on the topic of Fitness application development. It will help you choose the right fitness app as per your business objectives and suggest the different features you can offer in your app to stand out from the competition and lead the market.
Why choose Fitness App Development in the first place?
Here are 5 important commercial benefits of exploring the fitness application domain for your next project:
1. Generate Higher Revenue than other Apps
Similarly, in-app purchases of fitness apps comprise 55% of their revenue, which is greater than the industry average of 48.2%. In short, fitness app users tend to spend more than other mobile app users.
Similarly, fitness apps tend to generate $6.86 billion in advertising revenue by 2024. The reason for this is simple, fitness enthusiasts have a high inclination towards ads showcasing fitness products.
2. Capitalize on Fitness Addiction
We all have at least one fitness freak in our lives. Fitness applications help you capitalise on the fitness addiction of your audience.
Thus, not only do they have a higher chance of sticking around your app for high customer loyalty but as we discussed above, they also make higher app purchases. As a result, with a loyal audience, you achieve a strong brand name and a long term business success.
3. Easy to Succeed
Do you know that a large chunk of the fitness app users are women – about a whopping 75%?
On the same line, female users contribute to 67% of the total revenue for a health and fitness app. These data give you two critical pieces of information to ensure fully-powered growth.
- You need to start by targeting females for rapid app downloads and overall business growth.
- You have a huge scope for expansion by tapping into the male audience. Start with a good marketing strategy.
4. Higher level Personalization
No other app can get you closer to the user than the ones that take care of them. You can provide a great user experience with high level personalization. This is because fitness apps allow you to make use of additional devices such as wearable electronics, smart scales, heart rate monitors, and GPS trackers.
This enhances your app’s functionality while providing users with a comprehensive overview of their fitness levels, something that not only ensures personalization but also builds a strong bond with the audience.
5. Expanding Footprints
Gone are the days when being hulky and bulky was in style and required going to the gym, lifting heavy and eating whatever came in the way.
Today, people are more inclined towards a lean, aesthetic and functional body that is easily achievable at home without needing too much fancy equipment. Thus, there has been an explosion in demand for fitness apps and self-case applications that utilize technology to provide users with convenience.
Given the ease of access to workout plans, healthcare app development company for health level measurements, nutrition advice, activity tracking, and much more, the market universe for such fitness apps is expanding continuously. So, this brings us to an important question: what are these different types of features that you need to incorporate into your app to ensure market disruption? Let’s discuss.
Powerful Fitness App features You Can’t Afford to Skip
Before you contact an enterprise app development company and command them to deliver an app by tomorrow, you need to know what incorporates a fitness app. What are the features and functions it should have to survive and what are the features you should incorporate to lead? These two types of features, or capabilities, of your application make it relevant to your audience and help you achieve sure shot success.
As evident, we will divide this list of features into two categories:
- Must-have Common Features
- Must-have Outstanding Features
Let’s see them one by one.
5 Must-have Common Features for Fitness App Development
As we also briefed above, there are some must-have common features that every fitness app should have in order to survive. These are the basic minimum requirements that users expect from your fitness application. The absence of these features can mess things up big time. resulting in a loss of user engagement, user trust, and ultimately a constantly shrinking customer base. Let’s see what these aspects are:
1. User-Friendly Interface:
How many times has it happened that you downloaded an app and struggled to find the relevant feature, got confused about the interface and ultimately uninstalled it annoyingly?
That is why a great user-interface should be on your priority list when it comes to your fitness app development. Also you should contact Android UI/UX Designer It is the first thing that comes across and judges your capability on its basis.
Things that make a user-interface great:
- Clarity: Your interface should not confuse your users. It should have a clear and easily understandable design so that your users can quickly grasp the interface.
- Consistency: Your app should be uniform in terms of its layout, colours, and typography. Choose your theme colours and fonts and be very specific about them. For example, talk in terms of hex codes when it comes to specifying the colour theme of your app. This will provide a cohesive visual experience.
- Efficiency: You should minimize steps to complete tasks. Too many steps lead to a loss of interest by the user.
- Intuitiveness: Keep the user journey in mind and design elements and interactions that feel natural so that the user can understand the functions of a button right when they see it.
- Responsive Design: Make sure that your app seamlessly adapts to various screen sizes and resolutions for an unhindered experience across devices.
- Aesthetics: Overall, your application should have a pleasing visual aesthetic that users enjoy interacting with. But make sure that it does not sacrifice functionality.
2. Personalized Workouts
The next important feature is offering tailored workouts based on specific user metrics, such as:
- Age
- Height
- Weight
- Health condition:
- Activity levels
- Lifestyle
- Occupation
Additionally, the workouts should incorporate their goals and preferences. For example, while a person looking to gain weight should be recommended with more weights and resistance training and very little cardio, a person looking to lose weight should have a good balance of weight training and cardiovascular exercises.
Similarly, the person who enjoys plyometrics should be given more of it than the person who likes low-intensity steady state (LISS) cardio.
3. Progress Tracking:
Yet another must-have feature is progress tracking. You should ensure that your audience is able to track their progress; otherwise, it would become impossible to ensure the sustained interest of your users in your app and develop a long term affinity with them.
Hence, for long term engagement, you need to be very careful to identify the performance metrics for your application. It should be easy to understand, relevant and trackable. You need to keep in mind that your audience is not comprised of experts.
Keep things simple and clear.
4. Integration with Wearables:
You know, fitness apps that integrate with wearables witness a 15% increase in user engagement and, thereby, revenue.
You see, we are in advanced times and you need to be innovative in your approach. There are various new wearable application development available on the market, such as smartwatches, fitness trackers, augmented reality glasses, and even smart clothing.
You should ensure that your app is able to easily integrate and function in tandem with all the prominent wearable devices and sync with them in real-time. Only then will you be able to provide a complete user experience and build loyalty.
5. Nutrition Guidance
If you have ever been in contact with a fitness enthusiast, they must have told you that fitness is 70% nutrition and 30% workout and pointed out how often nutrition takes the back seat for people. However, those serious about their fitness place a great emphasis on nutrition and never compromise on it.
Therefore, just like fitness itself, the fitness app is also incomplete without nutrition and you should not ignore it if you want to achieve great results for your audience and for your business. Hence, you should be able to provide guidance on nutrition, facilitate its tracking and plan meals for a holistic approach. Again, this should be personalised in its offering. Use This will ensure that your users get personalised recommendations that take into account their:
- Age
- Health conditions
- Food allergies
- Food preferences
- Lifestyle
5 Must-have Outstanding Features that No one talks about
Now let’s switch to expert mode. Click, its ON!
In this mode, we will tell you something that nobody has been bothering to tell you. These are the details you would only find with an expert android app development company like us, Android Developer, that has worked on hundreds of projects, maintains a wide team of experts, and has a vast experience spanning a decade (ours is 23 years, by the way) and nowhere else.
In the past two years, there have been some significant technological disruptions capable to altering the trajectory of human evolution, not just industries. However, technology is still underutilised. But not any more; we will help you make the most of them. Let’s Start.
1. AI-Powered Personalization:
Use AI to analyze user behavior on your app and dynamically adjust fitness content, workout and dietary recommendations, as well as features, to individual preferences.
2. Blockchain Integration:
Incorporating blockchain and promoting how secure, transparent, and tamper-resistant your fitness app transactions and data sharing are. Win the trust of users and stand out as an innovative fitness brand.
3. Offline AI Assistance:
Think of those users who love to run in mountainous areas or go trekking in a far flanged terrain.
Incorporate offline AI access for these users and allow them to receive intelligent insights or perform certain functions without an internet connection. This will keep them engaged with your app even when they have zero connectivity.
4. Voice Commands and Navigation:
Let your customers interact with your application even when their hands are busy exercising, like during lifting weights or an intensive HIIT session. Through voice commands, they can access your app features that improve their workout and they become your fans.
5. Adaptive Fitness Routine
Use AI to offer your users adaptive routines. What is an adaptive routine? This means that the AI learns and adapts to the preferences of the users, provides them with the fitness routine they enjoy and can stick to it for the long term.
So, if a user enjoys the TA-BA-TA style of workout and prefers non-vegetarian food, AI will ensure they will get exactly that.
Conclusion
Fitness application development and lifestyle app development is a great choice if you want a loyal audience that stays with you for the long term and keeps purchasing from you.It is an easier way to succeed as you tap into the aspect that is already in the habit of your audience. All you need to do is ensure that your app fulfils all the requirements and meets their expectations.
However, to exceed their expectations and excel in the space is a completely different ball game. You need to incorporate certain features that use the latest technology, such as AI, blockchain, etc., and think outside the box. Here, we have made your work easier by providing 10 great features that you should incorporate by asking your enterprise app development partner. All the best!
Frequently Asked Questions
What is major 5 step to develop fitness app ?
Developing a fitness application involves the following steps:
- Ideation: Where you brainstorm your idea, forward it to your app development partner for their expert perspective and finalise the best version as per your business.
- Planning: Chart out the basic structure of your application and navigation aspects; also lay out which features are to be made premium or paid.
- Integrating: Ensure the integration of third-party apps and devices such as smartwatches, oxygen monitors, etc.
- Development: This phase will produce the final version of your app.
- Content incorporation: Add videos, tutorials and other helpful guides and content.
- Launch and Maintenance: Launch your app and keep it updated for better outcome
Is Fitness App Profitable?
Yes, they are. On average, fitness apps earn anywhere from a few thousand dollars to millions in a year. See, fitness apps are highly profitable, provided you follow what we have shared in this blog. Also, it depends on factors such as your user base, monetization strategy and other aspects.
Are Fitness Apps in Demand?
Yes, fitness app market is expected to grow at a CAGR of 24.3% and reach $120.37 billion by 2030. Increased use of smartphones and smart wearables and increasing awareness of health, along with instances of poor health outcomes, are fueling the demand for a healthy lifestyle and the need for a fitness app.
Can Anyone Make a Fitness App?
Yes, an enterprise app development partner who excels in app development can do it for you.
How Much Does It Cost To Built An Fitness App In 2024?
In 2024 Developing a normal fitness app may cost in between 20000$ to 70000$.
