Alternative sales at Walmart, Target and more

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All hail the best Prime Day 2023 deals across the web! (Photo: Amazon, Home Depot, Nike)

All hail the best Prime Day 2023 deals across the web! (Photo: Amazon, Home Depot, Nike)

Prime Day 2023 is here — these are the best deals you’ll see before Black Friday. Amazon deals are just the tip of iceberg when it comes to saving big the next couple of days. Retailers like Walmart, Target, Home Depot and plenty of others are serving up Prime Day alternative deals that have us taking a second look. Lots of retailers are motivated to move (read: mark down) overstock goods and make space for fresh new finds. “Amazon tends to offer the best prices on a slew of its products during Prime Day and then repeats those deals almost identically during Black Friday,” says Kristin McGrath, a shopping expert at RetailMeNot, calling it a “major sale during the usual dead zone between Memorial Day and Labor Day.”

Our team of shopping experts is here live with you over the next two days, scouring the deals in real time. From electronics to kitchen appliances to beauty and style deals, we’ve got the all right here. Scroll for our favorite Prime Day alternative deals and Amazon finds across the web.

Best Walmart+ Week deals

Amazon isn’t the only one having a massive blowout event — Walmart+ Week is happening now, and the deals are incredible — if you’re a Walmart+ member, that is. Haven’t signed up yet and want early access to the deals? You can score a year-long membership to Walmart+ for just $49, or half off the usual price. Don’t want to join? No problem — you can wait until June 11 at noon ET and shop the sale as a non-member.

Here are the hottest deals of the bunch:

  • TCL 65″ Class 5-Series 4K UHD QLED Dolby Vision HDR Roku Smart TV

  • Olaplex No.4 Bond Maintenance Shampoo 8.5 oz & No.5 Conditioner

Best Prime Day 2023 TV deals

Amazon: Need a new bedroom TV? This wildly popular 23-inch Insignia is just $65 (that’s nearly 50% off) or go big-ish with a gorgeous 58-inch Hisense for only $400 (from $600).

  • Toshiba 65-inch Class C350 Series LED 4K UHD Smart Fire TV

  • Insignia 24-inch Class F20 Series Smart HD 720p Fire TV

  • Amazon Fire TV 43-inch 4-Series 4K UHD smart TV

  • Hisense 58-inch ULED U6 Series Quantum Dot LED 4K UHD Smart Fire TV (58U6HF), Black

  • Samsung 65-inch Class Curved UHD Smart TV

Best Buy: It’s Black Friday in July! Score up to $600 off Samsung, LG, Sony and more TVs.

  • Toshiba 65-inch Class C350 Series LED 4K UHD Smart Fire TV

Best Prime Day headphones and earbud deals

Whether you’re in the market for discreet new earbuds or XXL cans for your next flight, you can score an impressive deal on your favorites from the both big brands and budget faves.

  • Apple AirPods (2nd Generation) Wireless Earbuds

  • Tozo T6 True Wireless Earbuds Bluetooth 5.3 Headphones

  • Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones

  • Apple AirPods Pro (2nd Generation) Wireless Earbuds

  • Tozo T10 Bluetooth 5.3 Wireless Earbuds

Best Buy: Save up to $130 on Sony headphones.

Best Prime Day laptop, tablet and other tech deals

Whether you’re a pro gamer or a casual web surfer, you can score incredible deals on laptops, tablets and computers from Apple to Lenovo.

  • Acer Chromebook Spin 314 Convertible Laptop

  • Lenovo 15.6″ Touchscreen IdeaPad 3i Laptop

Best Prime Day kitchen deals

Michelle Madhok, online shopping expert and founder of deals site, recommends looking at home and kitchen appliances, including refrigerators, washing machines, blenders and air fryers — all categories with big savings.

  • SodaStream E-TERRA Sparkling Water Maker (Invite-only)

  • Instant Pot Duo Plus, 6-Quart Whisper Quiet 9-in-1 Electric Pressure Cooker

  • Henckels Statement Razor-Sharp 15-Piece Knife Set

  • Nespresso VertuoPlus Coffee and Espresso Machine by Breville

Home Depot: Save up to $1,000 on select kitchen appliances, plus score free delivery on appliances valued at $396 or more.

  • Hampton Bay 9 ft. Aluminum Round Market Outdoor Patio Umbrella

HSN: Save a bundle on everything from cookware sets and small appliances to drinkware and furniture.

  • Curtis Stone Dura-Pan 11-Piece Cookware Set

  • Bench-2-Table Gen II XL Indoor/Outdoor Converting Bench

  • NutriBullet 600-Watt Blender 14-piece Set

Our Place: Save 20% on cult fave pans, pots and more.

Solo Stove: Nab up to $300 off fire pits.

Target: It’s Circle Week! You’ll get massive savings now until July 15th on top home and kitchen brands, including Keurig, Ninja, KitchenAid and more.

  • Keurig K-Supreme Single Serve K-Cup Pod Coffee Maker

  • iRobot Roomba 675 Wi-Fi Connected Robot Vacuum

  • Ninja Kitchen System with Auto IQ Boost and 7-Speed Blender

  • Instant Pot 6-Qt 9-in-1 Pressure Cooker

Best Prime Day vacuum deals

It’s time to suck up some serious savings! We found great deals on everything from robovacs to stick vacs, upright models and even carpet steamers to get your floors in tip-top shape. Save on Hoover, Bissell, Shark and, yes, even Dyson.

Amazon: Score nearly 50% off a top-rated Shark stick vac and pick up a robovac loved by 6,000+ fans for only a Benjamin.

  • Lefant Robot Vacuum Cleaner

  • Shark Rocket Ultra-Light Corded Bagless Vacuum

Dyson: Save up to $170 on cordless vacuums.


Why lug a bulky vacuum around when this sleek, 5.5-lb beauty exists? Not only will its powerful motor suck up crumbs, dust and pet hair like a champ, its filtration system will also capture 99.99% of irritating particle to help you breathe easier at home. Best of all? No pesky cords to deal with.

$300 at Target

Best Prime Day bedding and mattress deals

Don’t sleep on these deals! Whether you’re lusting after cooling sheets, a plush new pillow or a cloud-like mattress, you can score it for a dreamy price this Prime Day. Here are the biggest deals you can’t miss.

Amazon: Enjoy a top-rated queen mattress for a ridiculous $140, plus bestselling sheets for a steal.

  • NapQueen 6 Inch Innerspring Queen Size Medium Firm Support Relief Mattress

  • CGK Unlimited Queen-Size Sheet Set

Brooklinen: Take advantage of 20% off bestselling bedding and other comfy favorites sitewide.

Bear: Take 35% off sitewide and get $400 worth of free accessories with the purchase of a mattress.

Casper: Save up to 20% sitewide.

Helix: Enjoy 25% off sitewide using code JULY25, and get two free pillows with all mattress orders.

  • Helix Midnight Luxe

Nectar: Take 33% off sitewide — prices start at just $359.

Parachute: Save up to 50% on everything from bed and bath linens to robes and slippers.

Purple: Save up to $800 on a mattress set.

Saatva: Take up to $600 off bestselling mattresses, bedding and furniture.

Sleep Number: Save up to $1,200 on smart beds and enjoy steep discounts on pillows, bedding and furniture.

Tempur-Pedic: Score $500 off Tempur-Breeze mattresses.

Wayfair: Take advantage of the retailer’s 72-hour clearout sale.

  • Wayfair Sleep Cooling Shredded Memory Foam Pillow

Best Prime Day style deals

Now’s the time to snag that sundress! “Many clothing brands and beauty companies participate in Prime Day too, offering discounts on their products,” Madhok says. “This includes makeup, skincare, clothing and shoes.” Here’s what not to miss.

Amazon: Save big on bestsellers including breezy dresses, cooling wireless bras and summer sandals.

  • Match V-Neck Long Sleeve Plain Irregular Pockets Long Dress

  • Hanes Ultimate T-shirt Soft Wire-free Bra

Coach: Fill your cart with sale styles — including leather goods and accessories — for a sweet 50% off.

Lululemon: Even though Lululemon’s We Made Too Much event happens all year round, there’s new items added to get you through the week.

Macy’s: Save up to 70% on select sale and clearance items.

Madewell: Enjoy up to 70% off sale styles, and snap up a new pair of top-rated jeans for just $50 (select styles only).

  • Signature Poplin Short-Sleeve Button-Down Shirt

  • Madewell Sophia Cami Tiered Midi Dress in Dot

Nike: Run to save up to 60% on popular sneakers and more, plus use code ULTIMATE for 20% off select styles.

Nordstrom: The anticipated Anniversary sale is in previews — everyone gets access on July 17.

Zappos: Summer clearance is on! Save on Brooks, Steve Madden and more.

Best Prime Day beauty deals

The biggest beauty brands, including Clinique and L’Oreal, are getting in on the Prime Day action.

Amazon: Now’s the time to stock up on serums, hair winners and more from Amazon’s top-rated beauty brands.

  • essence Lash Princess False Lash Effect Mascara

Nordstrom: Score a giftable set from Kiehl’s, La Mer, Kate Somerville and more — no one has to know if you’re getting it for you.

Looking for more Prime Day deals?

The best Prime Day 2023 deals on the web right now


On sale in black, midnight blue, eclipse gray and white smoke, these cans are perfect for office workers and frequent travelers.

$199 at Amazon


Answer calls, send texts and get an ECG reading whenever, wherever. Plus, as one shopper noted:

“It is a well-known fact that I’m not Alice, and this ain’t Wonderland, but my new wrist band begs to differ.”

$280 at Amazon


Easy as pie: Simply plug it into one of your TV’s HDMI ports and it’ll search for your home’s Wi-Fi network and wait for you to log in. Once synced, you’ll have access to hundreds of streaming apps and channels.

$15 at Amazon


Take video calls, watch shows and more on this handy device.

$60 at Amazon


Make quick work of dust, debris and dirt embedded in your carpet and between your floorboards.

$300 at Walmart


On sale for the lowest price ever, the Echo Dot has an army of fans (nearly 25,000 of them) that all rave about how easy it is to use — and how handy Alexa is.

$30 at Amazon


This nine-in-one kitchen multitasker does so much more than pressure cook — it can easily whip up rice and yogurt, plus it flawlessly steams, warms, sterilizes and even sautees. 

$56 at Amazon


Score 30% off these low-profile buds — but hurry, as we don’t expect stock to last long.

$90 at Amazon

Best Prime Day device deals

Amazon’s in-house line of home and tech gadgets are usually some of the biggest markdowns you can grab on the big day. “Generally the best deals will be on Amazon-owned devices, with Echo Dots and Fire tablets being hugely discounted,” says McGrath.

Here are some of the biggest steals:

  • Echo Dot (5th Gen, 2022 release) with clock

Your Prime Day Shopping Guides:

See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know. Hear from Autoblog’s car experts on must-shop auto-related Prime Day deals and find Prime Day sales to shop on AOL, handpicked just for you.

What is Amazon Prime Day?

Prime Day is a massive sale event that takes place each year and is exclusive to Amazon Prime Members. Prime Day is usually held over two days to give you plenty of time to shop.

When is Amazon Prime Day 2023?

Amazon Prime Day typically takes place in the summer, and 2023 is no exception. This year’s mega-savings event is on Tuesday, July 11 and Wednesday, July 12.

If you’re not a member, you can sign up for a free 30-day trial now, so you can start savings well in advance of Prime Day. If you want to wait, you can sign up for Amazon Prime anytime, including during the event itself, but it’s really best to do it in advance. After all, Prime Members get plenty of perks, including free delivery, access to Prime Video, free Prime Gaming and special sale prices all year.

What type of products have the best sales?

There’s lots of good stuff on serious markdown. “We will see deals on millions of products, but the most exciting deals will be on Amazon’s proprietary brands, like Echo, Fire, Ring and Amazon Essentials,” according to shopping expert Trae Bodge.

Michelle Madhok, online shopping expert and founder of deals site, agrees. “The biggest discounts are always on Amazon products: Amazon devices such as the Kindle, Echo Dot and Fire TV Stick are frequently offered at discounted prices during Prime Day,” she tells Yahoo Life.

But there are more than Amazon-brand products on sale. “Other brands that sell their items on Amazon will also be offering deals,” Bodge says. “The categories are vast, but as in previous years, many of the deals will be centered around the home category, namely smart-home devices and small home appliances.”

What should you stock up on?

There are a lot of great deals to take advantage of, and they’re across a wide range of categories. Madhok says electronics are usually winners, specifically smartphones, laptops, tablets, headphones and smart home devices. She also recommends looking at home and kitchen appliances, including refrigerators, washing machines, blenders and air fryers.

“Many clothing brands and beauty companies participate in Prime Day too, offering discounts on their products,” Madhok says. “This includes makeup, skincare, clothing and shoes.”

Even simple things, such as Amazon Basics toilet paper and Amazon Fresh coffee “usually offer good markdowns,” she says.

How to get the best deals on Prime Day

It’s easy to go overboard on Prime Day, but Madhok suggests having a plan. “I recommend creating a list of items you need or have been eyeing for a while, setting a budget for yourself and comparing prices across different retailers to ensure that you’re getting the best deal,” she says.

Some other tips from Bodge:

  • Add your favorite products to your shopping cart and then check in on the cart during Prime Day.

  • Add your favorites to a wish list in the Amazon apps and receive notifications if those items go on sale, or subscribe to receive deal notifications for recently viewed items.

  • Search for deals of the day in the Amazon App or in the Amazon Assistant browser plug-in.

  • Subscribe to receive deal notifications for your recently viewed items by visiting the Prime Early Access Sale page on the Amazon app between now and the event to create deal alerts. “Once the sale begins, you will receive alerts for any deals that are available,” Bodge says.

  • Click on “Watch the Deal” in “Upcoming Deals” to receive alerts for that item.

If you’re a Prime member, you can also take advantage of “Invite-Only” deals. Those are products with special deals that Prime members can request access to. Check out the top navigation bar on the Deals page and click on the “Invite-Only” icon with TV to explore the special discounts.

Keep checking back for the latest information on Prime Day. You can see all of our Prime Day coverage, here. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know, and hear from Autoblog’s car experts on must-shop auto-related Prime Day deals.

The reviews quoted above reflect the most recent versions at the time of publication.

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