SEO Newsletter #98: Mid-November Recap Of SEO News

Table of Contents

The last weeks have been very intensive for me and Barbados SEO is coming… Nevertheless, I am devoting Monday morning to going through everything that has been happening in SEO in the last two weeks and preparing an easy-to-digest recap.

Really a lot is happening and you don’t want to miss this episode.

The first SEO news I have for you is that my SEO podcast hasn’t been performing very well recently…😞 That’s why I have a small favor to ask.

🙏 Would you consider rating my SEO podcast? I pour immense effort into it. If you believe it’s worthy, a five-star rating would be immensely appreciated.

⭐️ On Apple Podcasts
⭐️ On Google Podcasts
⭐️ On Spotify

In return I will keep doing my best and allowing you to learn from me for free. Thank you for your support… ❤️

SEO newsletter

😱 Ex-Googler Reveals The Truth About Search Quality & Predicts The Future Of SEO #65

Pedro Dias shares his unique perspective on search quality and the future of SEO in this fascinating interview. Pedro brings a thoughtful approach that combines technical expertise with focusing on real user needs.

Let’s Talk About The Biggest Google Update Ever, The Killer Whale… (With Jason Barnard)

I had an insightful conversation with Jason Barnard, The Brand SERP Guy, about Google’s biggest algorithm update ever – the Killer Whale update. We discussed how Google made massive changes to its Knowledge Graph in July 2023, focusing on people entities and EEAT credibility signals. This then rolled out into core updates in August and September 2023.

Top SEO news

Here is the most important SEO & AI news from last week.

Google November 2023 Reviews Update rolls out [Google]

The previously announced November 2023 Core Update is finally rolling out.

Generative AI in Search expands to more than 120 new countries and territories [Google]

Google is bringing Search Labs and SGE in English to more than 120 new countries and territories around the world, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya and South Africa.

The Holiday 100: A gift guide for everyone on your list [Google]

Google is sharing the Holiday 100, our annual list of 100 gift ideas and insights based on trending searches throughout the year. You’ll find shopping trends and gift inspiration across categories like Home & Garden, Apparel & Accessories, Electronics, Beauty, Toys & Games and Health & Wellness.

Google search antitrust trial updates: Google is ‘best in class’ 

Google questioned Jamie Rosenberg, former VP of Operations for Android and Google Play. Rosenberg praised Android’s open-source vision, but the focus was on Google’s requirements for OEMs and carriers through Mobile Application Distribution Agreement (MADAs) and Revenue Share Agreement (RSAs). Google sees these requirements, including search preinstallation and exclusivity, as a way to compete with Apple.

Learning video (LearningResource, VideoObject, Clip) structured data

When you explicitly provide learning-specific information with structured data, such as the educational level and concept and skills covered in the video, Google can better understand the content in your video, and provide an enhanced experience to help learners find the right content.

Google page experience report updated in Search Console

Plus the good page experience search appearance filter from the Performance report has been removed.

Check my interview with Ted Kubaitis, the creator of Cora.

Watch my interview with Ted Kubaitis, the creator of Cora, to learn more about how game-changing this tool is.

More AI & SEO news

Here is other SEO news, less breaking but equally important.

How we taught Google Translate to recognize homonyms [Google]

In 2016, Google Translate started using a neural machine learning model for translations — and got a whole lot smarter.

Custom GPTs Now Available For All ChatGPT Plus, Enterprise Subscribers

OpenAI CEO Sam Altman announces custom GPTs are now available for all ChatGPT Plus users on X.

No, ChatGPT isn’t stealing Google’s search market share

Any impact of ChatGPT on Google’s search dominance is overblown at this point, as ChatGPT only has 2% of Google’s monthly traffic.

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times

Google claims optimizing Core Web Vitals saves over 10,000 years in load times. However, most sites don’t meet thresholds.

Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback

On Friday, Danny Sullivan, Google’s Search Liaison, shared on X some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams.

Microsoft patent on website and site content reliability scores for Bing Search ranking

Having a patent does not mean that Bing is using these techniques in Bing Search – but it is fun to read. Microsoft has published a new patent application named Web Content Reliability Classification (US 20230350956 A1). It seems this patent describes how to figure out a reliability score for a website or portion of the content on a website for use in Bing Search.

7 must-see Google Search ranking documents in antitrust trial exhibits

Learn Google’s three pillars of ranking, the important role of end user data – how people interact with search – and more.

SEO Interviews

New amazing interviews with SEO stars like Cyrus Shepard, Barry Adams, Kaspar Szymanski, Kristina Azarenko and more are coming! Stay tuned! Get notified when they air.

100 SEOs to follow

☝️ THROWBACK: One of the resources I’m creating is the list of 100+ SEOs to follow. I initially wanted to publish my own version, but that wouldn’t be objective enough, so I want to ask you to suggest SEOs to put on my list.

If you haven’t already done it, please fill in this Google form, and I will add you to the list together with a link to your site and your social media profiles. Thank you!

Top SEO Tips & Inights

And here are the Google SEO tips for you.

1: Google: Stop Thinking What Should I Do For Google When Writing Content

Danny Sullivan, the Google Search Liaison, said that you need to stop thinking, “What should I do for Google” when you are writing content. He said just think what you need to do for your readers and leave everything else out of mind when it comes to the content you are writing.

2: Google: Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated

While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained.

3: Google Video Structured Data Docs Now Recommend Time & Timezone Inclusion

Google had made some small adjustments to its video structured data documentation to recommend that you include time and timezone information in video structured data. Google has recently been stressing time as an important element in crawling and other structured data components.

4: Google’s Helpful Content Update Is Sitewide; A Single Character Change Won’t Help You

As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your site as a whole when applying its ranking system to the Google Search results. So changing a character on one page of your site, won’t do anything to help you recover from this Google ranking algorithm.

5: Google’s 3 Pillars Of Search Ranking Via DOJ Documents

The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions.

Videos to watch this week

Here are the latest videos from other SEOs I find especially interesting and worth watching.

Must-read articles

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

Some thoughts about The Verge article on SEO

I found myself part of The Verge’s article about SEO today, and I wanted to address some of the things that are specific to me. For background, this is my personal blog. What I’m writing here in this post isn’t officially from Google. No one at Google has reviewed it. These are my personal thoughts.
By Danny Sullivan

Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
By Sara Taher

Why you shouldn’t measure SEO performance by ROI

Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.
By Andrew Holland

7 must-see Google Search ranking documents in antitrust trial exhibits

Learn Google’s three pillars of ranking, the important role of end user data – how people interact with search – and more.

A complete guide to preventing keyword cannibalization

Anyone that works on a medium- or large-sized website for long enough will inevitably run into keyword cannibalization—which refers to competing against yourself for website rankings (i.e., two or more pages competing against one another for the same set of keywords).
By Lazarina Stoy

Google’s Helpful Content Update (HCU) and the danger of low-quality AI user-generated content

Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.)
By Glenn Gabe

Core Update, Reviews Update November 2023 -Status, Examples and Data

The November 2023 Core update was announced on the 2nd November. Our data shows that the SERP movements started on the 2nd November.
By Steve Paine

There’s a good chance we’ll see more Google updates in December

As I write this, Google has just released the November 2023 Core update, just a couple of weeks after the October 5-19 Core Update. And I am still studying the September 2023 helpful content update!
By Marie Haynes

The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024

For all the uncertainty local business owners may feel at the outset of creating a set of location or city landing pages on their websites, the truth is, the options for what to include on those pages to make them valuable are as loaded as a stocked salad bar.
Miriam Ellis

Location Page Strategies for SEO Success

Location pages target consumers interested in a local business. They can help increase the chances of appearing in local Google search results and drive customers to your website.
By Semrush Team

Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

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