SEO Newsletter #95: SEO News + Free Google Looker Studio Template

Table of Contents

Hi everyone! Since my typing ability is still limited and I will probably have problems typing for the nearest six more weeks, I have written the majority of this newsletter with the help of voice typing.

As always, I am coming back with a bunch of the most important SEO news from the past week and a little bit more. I’ve also carefully selected the best SEO resources to read and watch this week.

And I have something very special. Yes, this is today! Today, I am giving away for free my Google Looker Studio template for SEOs. This is exclusively for my SEO newsletter subscribers.

Ready? Let’s jump right into it.

🙏 Before we delve into the latest news, I’d like to ask a small, ongoing favor. Would you consider rating my SEO podcast? I pour tons of effort into it. If you believe it’s worthy, a five-star rating would be immensely appreciated.

In return I will keep doing my best and allowing you to learn from me for free. This free SEO Google Looker Studio template is just the beginning of what I want to give you for free. Thank you for your support… ❤️

SEO Newsletter #95: SEO News + Free Google Looker Studio Template

How to get the free SEO Google Looker SEO template

The template is available exclusively for my SEO newsletter subscribers. If you are my SEO newsletter subscriber, you have received that template in the corresponding email to this 95th episode of the newsletter. Check the Spam folder if you don’t see it and mark the e-mail as not spam!

If you aren’t my subscriber yet and you have come here from other source like social media, simply subscribe to my SEO newsletter and you will receive the link to the template in the automatic “thank you” e-mail.

New interviews on the #SEOSLY Show

In this interview, I spoke with SEO expert Cyrus Shepard about his career and insights into search engine optimization today. Cyrus shared how he accidentally fell into SEO while trying to market his own websites in the early days. He started by doing SEO for his wife’s company, then got a job in customer support at SEO Moz, working his way up to become their lead SEO.

Inside Kristina Azarenko’s Full-Time Online SEO Course Business

In this interview, I talk with Christina about how she accidentally stumbled upon an SEO course back in 2011 which sparked her fascination with the field. She recounts her various SEO roles over the years, from working at agencies to running her own business.

Top SEO news

Here is the most important SEO & AI news from last two weeks.

The September 2023 helpful content update is done rolling out

Google September 2023 Helpful Content Completed Rolling Out – Targeting SEO-First Content

It took about 14 days, starting on September 14, 2023, and completing today on September 28, 2023. This update really went after SEO-first content, which is why the SEO community is so heated about this specific update.

Debugging drops in Google Search traffic

A drop in organic Search traffic can happen for several reasons, and most of them can be reversed. It may not be straightforward to understand what exactly happened to your site; to investigate the reasons for a drop in Search traffic, you can use the Search Console Performance report and Google Trends.

Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt

You can now prevent Bard and VertexAI from from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.

How we’re responsibly expanding access to generative AI in Search

Google is opening up access to SGE in Search Labs to more people — specifically, teens (13-17) in the U.S. — so they too can benefit from the helpful capabilities generative AI has to offer. And as Google brings SGE to more people, they’re continuing to deepen their investment in quality and safety.

Check my interview with Ted Kubaitis, the creator of Cora.

Watch my interview with Ted Kubaitis, the creator of Cora, to learn more about how game-changing this tool is.

More AI & SEO news

Here is other SEO news, less breaking but equally important.

Microsoft blames Google for Apple rejecting offer to buy Bing

Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple. Microsoft claims its attempts to sell Bing to Apple were blocked by Google.

26% of the top 100 websites are now blocking GPTBot

The number of popular websites blocking ChatGPT has increased 250% in the past month. Pinterest, Indeed and more big brands now block GPTBot.

Bing Webmaster Tools To Retire Disavow Links Feature

Explore how Bing plans to handle spammy links once it removes the disavow feature from Bing Webmaster Tools.

Theories On Why The Google Tracking Tools Show Calm Volatility & Weather

After several months of incredibly heated volatility and “weather” being reported by these tools, why all of a sudden have things calmed down to levels we haven’t seen these tools report in ages?

ChatGPT Browse with Bing returns after being disabled 3 months ago

This was disabled related to ChatGPT using content from content behind a paywall.

Meta AI assistant uses Microsoft Bing Search results

Whenever a request requires fresh information, Meta’s conversational assistant will ask Microsoft Bing to get the chat answer.

Announcing new options for webmasters to control usage of their content in Bing Chat

We are pleased to share that we have built on standard controls that webmasters use today to control indexing and snippet length on Bing in order to empower publishers to make choices about use of their content in Bing Chat and for training Microsoft’s generative AI foundation models.

Google uses Click Data for Rankings

Eric Lehman, who worked for Google for 17 years on search quality and ranking, testified in court that Google uses click data for ranking. In addition, Google had given instructions not to confirm this information to prevent SEOs using this knowledge to manipulate search results.

Google Search Console Data On Steroids With…🐙 (Verified)

Are you struggling to make sense of Google Search Console data? In this video, I walk you through how to get more value from GSC using JetOctopus.

100 SEOs to follow

☝️ THROWBACK: One of the resources I’m creating is the list of 100+ SEOs to follow. I initially wanted to publish my own version, but that wouldn’t be objective enough, so I want to ask you to suggest SEOs to put on my list.

If you haven’t already done it, please fill in this Google form, and I will add you to the list together with a link to your site and your social media profiles. Thank you!

I plan to get this published by end of this year because I want this to be super comprehensive and I want everyone to have a chance to submit their entry

Top SEO Tips 

And here are the Google SEO tips for you.

#1: Links are not a top 3 Google Search ranking factor, says Gary Illyes

Google’s Gary Illyes said people overestimate the importance of links, saying they haven’t been a top 3 ranking factor for some time.

#2: Google not going to stop giving Advice To SEOs Despite Some Creating Made For Google Sites

Google’s John Mueller defends Google’s position of helping SEOs by providing documentation, video content, and responses to questions on multiple channels. This comes after some are upset that Google is targeting content and websites that are overly SEOed, such as with the last helpful content update, based on that feedback.

Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled with spam – they can be a good thing.

How to do SEO the right way with ChatGPT

Make sure to join me and Joseph S. Kahn tomorrow in this live event with Duda.

October 3rd @ 10 am PTDive deep into the world of ChatGPT-powered SEO and unlock its hidden potential. This comprehensive webinar will not only demonstrate the sheer power of integrating ChatGPT with content creation, but will also guide you towards mastering keyword dominance.

Videos to watch this week

Here are the latest videos from other SEOs I find especially interesting and worth watching.

Must-read articles

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

5 useful GA4 dashboards for local SEO

Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
By Harmony Huskinson

The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?

Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners.
By Glenn Gabe

How Much Do Local Pack Results Depend on Location?

It’s no secret that SEO pros spend a lot of time looking at search results and map packs. So much time, in fact, that sometimes we start to notice patterns. When Mordy Oberstein discovered this 2:1 map ranking pattern, you know we had to investigate.
By Erin Jones

Google Helpful Content Update, September 2023

Just days after the Core Update had finished, Google followed up with a new Helpful Content update. Announced on the 14th of September the roll-out is said to take two weeks. It’s been a while since the last Helpful Content update in December 2022. Analysis and lists are shown in this article.
By Steve Paine

8 keyword metrics to track and measure your SEO performance

To help you determine the specific metrics that work best for measuring your SEO success and conveying that story to stakeholders, Sophie will explain and contextualize some fundamental keyword metrics you can use to track and measure your website’s performance.
By Sophie Brannon

The September helpful content update: Why you were affected and what you can do

While she normally would not write a blog post before an update is finished, with the level of panic she was seeing on Twitter, Marie Haynes to get something out to help you understand what likely is happening to your site.
By Marie Haynes

The SEO Tutorial That Even Your Mom Would Understand

Getting started with SEO can be overwhelming. But the reality is that SEO isn’t that complicated. In fact, it’s really just three steps.
By Si Quan Ong

Takeaways from an Irish Locksmith Listing Spam Scandal

These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, and close with takeaways both for consumers and for local business owners who operate in Your-Money-Or-Your-Life (YMYL) industries, like security.
By Miriam Ellis

4 Stats About SGE – Whiteboard Friday

Discover key statistics on Google’s Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper.
By Tom Capper.

Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

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