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In 2023, local SEO will be even more important for small and local businesses looking to grow their online presence.
In this post, we’ll be discussing three key checklist items that will help you boost your local SEO rankings and drive more traffic to your website. And don’t miss our super-terrific bonus tip that most people don’t know about.
Tip 1: Record Videos for Your Top Performing Pages
Videos are a powerful tool for improving your local SEO rankings.
They can help drive traffic to your website, and if done correctly, they can even get featured in Google’s search results. Video search results are also localized, which means that if you’re targeting a specific location, your videos will be more likely to show up in search results.
One of the best ways to use videos to boost your local SEO is to record videos for your top-performing pages. This will help drive even more traffic to those pages and improve their rankings.
But remember, it’s important to give people the real you with an authentic voice. Don’t just put up commercials. Show testimonials and reasons why you’re different.
Tip 2: Make Sure Your Site Includes an Option to Text Someone
About 60% of website traffic comes from mobile devices, so it’s important to make sure your site is mobile-friendly.
One way to do this is by including an option for people to text you directly from your website. This is especially important for local businesses as it allows potential customers to reach out to you easily.
If you don’t have this option, how many people on a phone will skip your listing and click someone else’s?
Make sure you don’t miss out on potential business by not having this simple feature on your website.
Tip 3: Don’t Be Afraid to Give Away Secrets
Most of the time, people are looking for a local company that matches their needs. The more information you can provide about your business, the more likely someone will be to trust you and reach out.
Don’t be afraid to give away secrets like prices, services offered, and other helpful information.
Only about 32% of people want to talk to someone on the phone, so don’t make it hard for them to learn about your business.
Make sure you have plenty of information available on your website and other online platforms to help potential customers learn more about your business.
Bonus Tip 4: Get Creative with Your Local SEO Strategy
Geo-tag your images before uploading them to your Google Business Profile!
Nah, for real; our bonus tip is to get creative with your local SEO strategy.
There are many ways to improve your local SEO rankings, and not all of them are well-known.
For example, you could try partnering with other local businesses or influencers to boost your visibility. Or you could focus on creating high-quality, local content that resonates with your target audience.
TL;DR
These three checklist items and bonus tip will help you boost your local SEO rankings and drive more traffic to your website:
- Remember to use videos.
- Make your site mobile-friendly.
- Give away helpful information to potential customers.
- Bonus – Get creative with your local SEO strategy.
