Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de drive presentation of the latest martech landscape as it stands at the end of 2022 (now formally more than 10,000 alternatives!), five key developments that we be expecting will shape martech and internet marketing in 2023, and a framework for taking care of it all in what is sure to be a extremely “fluid” yr in advance.
You can watch the comprehensive 60-minute session on YouTube and also obtain the entire 117-slide deck listed here.
As I shared yesterday, the to start with part of our presentation confirmed the new martechmap.com internet site — an interactive variation of the martech landscape — that now lets you research and filter making use of details from Clearbit (approximate earnings, enterprise dimension, and date started) and G2 (typical ranking and number of reviews). We also made use of this enriched details in combination to review various interesting designs across the martech marketplace, such as the distinctions amongst average age, ordinary rating, common dimensions, and regular adoption charge of the 49 martech categories.
I think you’ll discover the success of that examination as fascinating as we did. They also give some direction to exactly where foreseeable future entrepreneurial ventures in the house are most likely to come up.
In the second section, we did a further dive into five important trends that we believe that will be entrance-and-heart for most martech groups in 2023:
- Generative AI & Personalization
- Activating Cloud Information Warehouses
- Ecosystems & Communities
- No-Code In-Household Creators
- Internet3 & Metaverse (although we consider this will be an anti-trend in 2023)
And finally, in the 3rd component, we presented a framework for dealing with this complicated martech surroundings by (1) managing the hoopla curve, which appears in many forms — just about fractal-like — in each the marketplace and your inside stack and organizational abilities and (2) taking care of the journey of “productizing” marketing, from experimental projects to standardized processes to automatic solutions.
But somewhat than read through about it, we imagine you are going to uncover it a lot more entertaining to hear and see it instantly from our recorded celebration:
We want to thank once again our sponsors SAS, Uptempo, Calendly, Goldcast, G2, and Clearbit. Their assistance has funded and enabled our exploration and produced it achievable for us to share the benefits with the martech community at no value to you.
