Taking A Beverage Brand From Zero To One

In episode 124, Tyler is joined by Doug Allan who talks about the challenges of starting a beverage brand all through a recession.

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Listen To Episode 124

In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon chat about the latest information: Adobe acquires Figma for $20 billion. They go over this acquisition’s large gains to creatives and forecast what the coming years will keep for Figma.

Then Tyler introduces this episode’s visitor, Doug Allan, founder of Relaxed Minute. Calm Second is a CBD-infused beverage brand that strike markets this summer time, concentrated on creating the optimum high-quality CBD beverage in the earth.

In their conversation, Tyler and Doug discuss about the challenges of setting up a beverage brand for the duration of a recession, how to choose a product from to 1, and how you can meet up with consumers where by they are.

To end the episode, Doug encourages marketers and entrepreneurs to make organization expansion a day by day practice.


00:00 – Intro

01:20 -What’s in the News: Adobe acquires Figma for $20 billion

05:38 – Showcased Guest: Doug Allan, Founder of Calm Moment

5:55 – What is Tranquil Instant?

8:40 – Doug describes the benefits right after 6 weeks on the market

12:00 – Having a product from to 1

16:35 – Doug’s background in wine advertising and marketing and entrepreneurship

27:30 – Impacts of the economic downturn on CPG brands

29:40 – What is up coming for Serene Minute to go from 2 to 10

33:30 – Tranquil Moment’s advertising and marketing technique

41:00 – Critical Takeaway

45:18 – Outro

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