Table of Contents
Excerpt from the TikTok Advertisement Masterclass
The Ford Method is a tactic for maximizing inventive output by breaking the imaginative approach into modular elements. Instead than considering of an advertisement as a singular entity, the Ford Approach breaks it up into more compact sections, these types of as opening hooks, textual content overlays, and outros.
Modular Components
The crucial to the Ford Technique is building modular factors that can be shot independently and then linked to tell a cohesive tale. For example, alternatively of capturing 16 one of a kind ads, you can shoot four core adverts and then shoot 4 distinct opening hooks for every single ad. By combining each hook with just about every ad, you close up with 16 one of a kind combinations.
Generating a Committed Workspace
To keep effective though employing the Ford Process, it is essential to produce a committed workspace. This can be a desk, a desk, or any spot that is particularly selected for get the job done. Acquiring a devoted workspace can help to build a sense of composition and regimen, which can help to raise focus and productivity.
The Ford Process Tracker
The Ford Strategy Tracker is a collaborative sheet utilised by the innovative workforce to prioritize and keep track of their video suggestions. The sheet includes fields for video strategies, forms of movies, opening hooks, document by date, video status, customer approval, notes from the consumer, and completed creative. The Ford Process Tracker also contains a part for modular factors, these types of as text overlays and headlines.
Regular Naming Conventions
To make the Ford Technique work proficiently, it is crucial to have regular naming conventions. This can aid to keep keep track of of adverts and make it easier to optimize them. A consistent naming convention can involve information this kind of as the campaign, the media purchaser, the goal, the spending plan kind, the start off date, the focusing on, and the advert content.
What’s Up coming?
The Ford Method is a video game-changing tactic for maximizing resourceful output. By breaking the innovative procedure into modular factors, you can considerably enhance your innovative output even though minimizing the total of perform required. To implement the Ford System correctly, it is essential to build a devoted workspace, use the Ford Method Tracker, and have reliable naming conventions.
