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The role of artificial intelligence (AI) in reshaping the world of digital marketing cannot be overstated. AI digital marketing tools and technologies have become indispensable for businesses and marketers alike, helping them optimize campaigns, personalize new content, and craft copy like never before.
In this blog, we’ll explore some of our marketing team’s favorite AI tools that are redefining digital marketing now and into the future.
The rapid advancements in AI has ushered in a new era of marketing, where data-driven decision-making and hyper-personalization are front and center. Gone are the days of relying solely on instinct; today’s marketers harness the power of AI to create content.
Whether you’re a seasoned marketer or a business owner just dipping your toes into digital marketing, understanding the best AI tools available is essential to not only stay competitive but to truly excel in this ever-evolving field.
While AI has undoubtedly transformed content creation and strategy, it can’t fully replace the human touch that infuses creativity, empathy, and genuine engagement into content. AI can generate text and analyze data, but it often lacks the nuanced understanding of human emotions and context that can make content truly resonate.
Even the most powerful AI tools can benefit significantly from the guidance of a marketing expert. Our marketing experts understand how to optimize content for search engines, interpret data, and adapt strategies to the ever-changing algorithms.
Let’s dive into the world of AI-powered digital marketing tools that are revolutionizing the industry.
Chat GPT is an AI tool most people are familiar with. Developed by OpenAI, ChatGPT is a sophisticated language model designed to engage in human-like conversations.
With its remarkable ability to understand context, provide relevant responses, and generate text that mirrors natural language, ChatGPT has found applications in a wide range of industries, from customer support to content generation.
ChatGPT can answer questions, provide explanations, and even simulate conversations with users. Its versatility makes it a valuable tool. As AI technology continues to advance, ChatGPT stands at the forefront, reshaping how we interact with machines and the way businesses communicate with their audiences.
You’ll definitely notice when using Chat GPT as a tool for writing content that you get the same phrasing frequently. It’s important to examine the content that Chat GPT generates and not trust that copying and pasting text straight out of Chat GPT is going to be good enough.
When creating new content, efficiency and quality go hand in hand. Jasper is an AI writing tool designed to empower bloggers, marketers, and businesses with the ability to generate top-notch content effortlessly.
Jasper simplifies the daunting task of content creation. Instead of staring at a blank page, wondering where to start, you can provide basic information or a brief outline, and Jasper takes it from there. This AI-powered writing tool leverages its deep understanding of language and context to generate content that not only meets your requirements but also maintains the tone and style you desire.
Similar to Chat GPT, the content curated by Jasper isn’t perfect and definitely still needs a keen eye to look through what has been written and adjust as needed.
Pop AI Writer
Creating high-quality, search engine-friendly content is a constant challenge. Pop AI Writer’s innovative approach to content creation and search engine optimization offers marketers a powerful tool to stay ahead of the curve.
POP AI Writer is designed to simplify the process of creating and optimizing content for Google. It’s a common challenge for marketers to not only generate engaging content but also ensure that it ranks well in search engine results pages (SERPs).
Keep in mind that these tools aren’t perfect and still require a human to make the most out of them. With POP AI Writer, you can delegate some Search Engine Optimization (SEO) work to AI, allowing you to focus on strategic aspects of your digital marketing efforts.
Struggling with what prompts to give ChatGPT so you’re getting the best content possible? AIPRM is a Google Chrome extension that takes ChatGPT to the next level by seamlessly integrating it with a wealth of curated prompt templates designed specifically for SEO, marketing, copywriting, and beyond.
AIPRM gives you instant access to a diverse range of prompt templates that you can seamlessly incorporate into ChatGPT. Whether you’re drafting a compelling meta description, crafting an attention-grabbing headline, or generating engaging blog post ideas.
The curated prompt templates that AIPRM provides are based on industry best practices, ensuring that your content aligns with the latest SEO trends and marketing strategies. With just a few clicks, you can improve your ChatGPT sessions and produce high-quality, search engine-friendly content that resonates with your target audience.
Content at Scale
When creating new content on your site, quality and authenticity are paramount. Content at Scale delivers research-backed, long-form blogs in a matter of minutes. What’s even more impressive is that it can craft content from a wide range of sources, including keywords, YouTube videos, podcasts, existing blogs, PDFs, and raw audio files, all while preserving your business’s voice.
Content at Scale has the capability to transform these sources into cohesive, informative long-form blogs. This means you can rapidly generate in-depth articles that are not only well-researched but also tailored to your brand’s voice and style.
Have a sentence that you just can’t seem to tweak perfectly? Maybe it’s a little too wordy or confusing and no matter what you do, it seems like you just can’t get your sentence to be coherent.
Now, let’s try running the sentence above that I wrote myself into Quillbot’s paraphrase tool and see what it gives us:
“Have a sentence that you’re having trouble perfecting? It may be a little too wordy or unclear, and it may feel like you are unable to make your phrase coherent no matter what you try.”
The words you use matter a lot in the world of communication. Quillbot has a paraphrase tool that takes your phrases from wordy, awkward jumbles into clear, concise ideas. Easy-to-read language is essential for your users’ (and potential customers’) interaction with your brand on your blog, in social media posts, in YouTube descriptions, and more.
Quillbot’s paraphrase tool can help you refine your writing style, add diversity to your vocabulary, or simplify complex sentences.
AI Content Detector
It’s important when you’re using these tools that you’re not just copy and pasting, but carefully tending to each sentence once you’ve run them through these tools. Striking the perfect balance between human creativity and AI assistance is tricky, but important. AI Content Detector is a tool that helps you discover if you’ve found that balance.
Ever read something and thought it may have been written by AI? Not only can this affect the experience users are having on your site, it can also affect how it ranks on search engines.
Search engines like Google have become increasingly sophisticated in detecting content that lacks the authenticity of a human touch. If Google feels your content was entirely churned out by AI, it may not perform as well in search engine rankings. AI Content Detector allows you to analyze up to 1,500 characters of your content and quickly assess whether it comes across as too machine-generated.
After using some of these AI writing tools, you’ll definitely get a feel for copy that sounds like it was written by AI versus what sounds like a human wrote it. Trust your gut with your copy and definitely remove words and phrases that AI content generators use more frequently than your own voice.
SEO is the backbone on which online success is built in the competitive world of digital marketing, but monitoring keyword position can be time consuming. Query Hunter is a WordPress plugin that integrates with and scans your Google Search Console (GSC) for keyword positions.
But it goes further than that. This clever WordPress plugin goes above and beyond by pointing out keywords where you can improve and even collaborates with AI to automatically improve your content to increase those rankings.
When Query Hunter taps into the power of AI, it doesn’t just identify keyword opportunities; it actively helps you leverage them. Query Hunter can automatically suggest content additions and optimizations to support the identified keywords. This feature streamlines the content creation process, ensuring that your pages are not only keyword-rich but also well-structured for improved SEO performance.
A great social media marketing AI wingman is SocialPilot. It not only functions as a social media planning and scheduling tool, but it also has an AI assistant that can help you write each post’s copy.
We’ve all had days when their creative juices just aren’t flowing and it seems like you’re spending forever coming up with copy for a single Tweet or Facebook post.
Regardless of the network you use to share your content—Facebook, Instagram, Twitter, Pinterest, or another—SocialPilot makes sure that it is not just relevant but also interesting. You can select the tone you prefer, including exciting, professional, funny, and others. Even better, the AI assistant will adjust to the particular platform you’re posting on.
From automatically adding subtitles and transcriptions to seamless translations, magic cuts, and eye-catching effects that make subjects look directly at the camera, Veed.io empowers creators to elevate their video content effortlessly.
One of the key features that sets Veed.io apart is its ability to automatically add subtitles and transcriptions to your videos. This not only enhances accessibility for a wider audience but also improves engagement by allowing viewers to follow along with ease. Veed.io’s precise transcription capabilities ensure that your video content remains accessible even when muted.
Veed.io and the other video AI tools mentioned below still have a long way to go. They can be a bit clunky and imprecise.
Short-form videos have become a dominant force in digital marketing, but repurposing your long-form videos into Shorts for YouTube, TikToks, or Reels for Instagram can be cumbersome.
Munch streamlines this process by breaking up long-form content into short, attention-grabbing videos. All you have to do is upload your long-form video and within Munch and you can adjust clip lengths, match subtitles to your brand, modify aspect ratios, and even generate auto-generated social media posts that seamlessly align with your content.
Munch will even give use AI to give suggestions on where to break up your long-form videos into shorter ones.
InVideo’s AI Script Generator
It may take some time to write the scripts for your videos. With InVideo’s AI Script Generator, you can convert your written prompts into videos that you can use as inspiration when writing the script for your next video, whether you’re producing marketing videos, educational content, or social media clips.
Once you’ve submitted a simple text prompt, AI Script generator will provide you with a title for your video, a few suggested audiences to target, and the style and feel you desire.
This is a great way to transform well-performing blogs and articles on your site to viral videos on YouTube and social media.
If you have a high-performing blog lacking a video element, Pictory might be a good solution for you. Simply paste your blog into Pictory, and it transforms it into a video complete with stock footage, text overlays, and music. While the AI tool isn’t flawless, Pictory provides a range of editing tools within the platform to enhance the generated content. It’s a good starting point for video marketing, especially if you lack the resources or time for in-house video production.
Pictory simplifies the process of turning your written content into engaging videos, helping you expand your reach and engage your audience effectively. Whether you’re a blogger, marketer, or business owner, Pictory empowers you to tap into the power of video marketing without the need for extensive equipment or time-consuming video production.
There is an ocean of AI tools available to assist in your business’s digital marketing efforts and the list grows every day. However, successful implementation of these tools requires marketing expertise and a well-tailored strategy.
The combination of AI tools and the marketing expertise of a real person is a winning formula for achieving results in the digital marketing landscape.
If you’re ready to take your digital marketing to new heights, we invite you to schedule a digital marketing consultation with TheeDigital. Our team of experts is ready to help you harness the full potential of these AI tools and craft a strategy to grow your business. Give us a call at 919-341-8901 or click the button below to schedule a consultation.
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