Apple, Inc. (NASDAQ: AAPL) releases 3 or 4 Apple iphone models every single calendar year to target various rate segments of smartphone potential buyers. Apparently, within just a couple months of launch, the income of iPhones turn out to be a sizzling subject all over the place, especially in the United States. According to most up-to-date data by CIRP, the Iphone 14 Pro Max is emerged as the greatest-selling Iphone model in the United States regardless of its exorbitant selling price.
The Apple iphone 14 Pro Max accounted for 28% of all Apple iphone gross sales in the US in Q4 2022. The next most popular model by the sales determine was Apple iphone 14 which accounted for 23% of the total US Apple iphone gross sales all through the very same quarter.
The four Apple iphone 14 versions, collectively, accounted for a whopping 77% of the full Apple iphone income in the US for the duration of Q4 2022. This is the a single of the highest shares of a most current series for a December quarter considering that CIRP started tracking Iphone product sales by model eleven years back.
The attributes these as Dynamic Island, A16 Bionic chip, 48MP Primary digicam, Usually-On show and some some others make the latest 2022 Iphone models extra pleasing than their predecessors.
Older types these types of as Apple iphone SE, Apple iphone 12, Iphone 13 and Iphone 13 mini accounted for 25% of the total US Apple iphone profits in the course of the fourth quarter of 2022.
The key cause for the decline in the product sales of more mature iPhones is that Apple discontinued them in September 2022 along with launching new Apple iphone 14 lineup. In order to enhance the desire for new iPhones, the Cupertino giant experienced officially stopped promoting all older iPhone models, these kinds of as iPhone 11, 12 Mini, 13 Professional, and 13 Professional Max. Even so, Apple shops will continue marketing older designs till the shares final.
Seems like Apple’s strategy has last but not least compensated off.
Now let us look at the 2021 revenue of iPhones in the US for all models.
On September 15, 2021, Apple unveiled Apple iphone 13 collection. In a tiny extra than a few months, the demand for new iPhones skyrocketed in the US and the throughout the world. In Q4 2021, Iphone 13 sequence accounted for 70% of the overall Iphone product sales in the US. Amongst personal designs, the 2021 classic Apple iphone 13 and Iphone 13 Professional Max had the biggest shares of any solitary product, at 25% each and every.
The more mature types, together with Apple iphone 11, SE, 12, 12 Pro, 12 Pro Max and 12 mini, put together for 29% of all Iphone profits in the US through Q4 2021.
CIRP report also highlights an additional appealing development in consumers’ purchasing choices. The income of Iphone Professional designs in 2021 and 2022 are comparatively reduce than these of Pro Max and basic styles.
The comparatively lower-priced designs, Apple iphone 13 Professional and Iphone 14 Pro, were being fewer in demand in the US. Iphone 14 Pro accounted for only 15% of the full Iphone profits in the US in Q4 2022, even though Iphone 13 Professional accounted for 19% of all profits in the US in Q4 2021.
In spite of remaining the world’s most high-priced, Iphone 13 Pro Max and Apple iphone 14 Pro Max were being the greatest offering smartphones in the US during the fourth quarters of both yrs. This sample indicates that future customers are no for a longer time deterred by exorbitant cost of Iphone.
