Support for conversion measurement, custom audiences, and ad selection

Posted by Fred Chung, Android Developer Relations

Privacy Sandbox Developer Preview 3 

The Privateness Sandbox on Android aims to establish new alternatives that maintain person privateness and empower successful, customized marketing experiences for apps. Considering the fact that our initially developer preview, we’ve shared progress updates and keep on to have interaction the sector on everything from the Developer Preview timeline, to Subject areas taxonomy, to SDK version management. We take pleasure in your suggestions!

Now, we’re releasing Developer Preview 3, which incorporates APIs and developer sources for conversion measurement and remarketing use conditions. In addition to the preview of SDK Runtime and Matters APIs introduced before, you can for the 1st time commence testing and assessing effects on all vital APIs for Privateness Sandbox on Android.

Celebration-Level and Aggregate Attribution Reporting APIs

These APIs enable developers to evaluate when an advertisement click on or check out party sales opportunities to a conversion, such as the obtain of a new game. They support crucial use scenarios for attribution across apps and the world-wide-web, and strengthen user privateness by taking away reliance on cross-bash consumer identifiers.

This launch features a developer manual and sample apps to help you have an understanding of shopper- and server-facet set up and interactions for key parts of the attribution reporting workflow, such as:

  • Registering attribution supply and result in functions.
  • Acquiring occasion experiences and unencrypted aggregatable reports.
  • (Notice that aggregatable report encryption is not however implemented. See the launch notes for aspects.)

To help facilitate screening, the launch also supports ADB instructions to override reporting time home windows. Refer to the API reference to understand extra about the Android customer APIs.

Custom made Viewers and Advert Variety APIs

Aspect of FLEDGE for Android, these APIs provide the building blocks to provide custom-made advertisements to people based mostly on earlier app engagement, with no 3rd-bash information sharing. You are going to be able to:

  • Handle Personalized Audience membership and notice how its parameter values may well influence auction results
  • Fetch JavaScript auction code from remote endpoints
  • Configure and initiate on-machine advert auctions
  • Manage impact reporting

To study much more, refer to the Custom made Audience and Advertisement Assortment API reference web pages, as perfectly as the launch notes.

Other key options

If you’re just starting up to check out the Developer Preview, remember to also evaluate the supported attributes explained in the SDK Runtime and Topics API developer guides.

If you need to have a refresher on important technologies for the Privacy Sandbox on Android, we endorse observing this overview online video and reviewing the style and design proposals.

Get started with the Developer Preview

Today’s Developer Preview launch offers the assets you will need to start early tests of functions and share feedback. To get started off establishing, see directions to established up the SDK and system images on the emulator or supported Pixel units.

For a lot more data on the Privacy Sandbox on Android Developer Preview, pay a visit to the developer website and signal up for our e-newsletter to receive common updates.

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